You might be thinking “What do graphs and presentations have to do with Green Living?!” Good question.
Short answer:
We’re all salespeople – selling ideas, visions for the future, designs, systems, legislation, programs, you name it. How you say it matters. Make it interesting, make it remarkable and memorable – or no one will care.
Longer answer, a story: “The greatest thing since sliced bread.”
Otto Frederick Rohwedder invented the bread slicing machine in 1912. The first loaf of sliced bread was sold 15 years later. This wasn’t a technological issue, it was a marketing issue – no one cared about his invention, no one saw the value of pre-sliced bread. They were content to do what they’d always done. That’s the way we’re wired.
And that was a relatively insignificant change in thought and behavior. Green Living strives to change the whole game, crafting yet-unseen means to our ends, putting humans in a position of living gracefully and abundantly on Earth – a total system makeover.
The old adage “If you make a better mousetrap, they’ll beat a path to your door” tells only a part of the truth. How will they find your door if you never tell anyone?! Will they bother to try if what you have to say isn’t vitally interesting TO THEM? Ya gotta sell it.
That’s where great graphs and presentations come in – they should tell stories that touch people’s hearts, not just transfer data. They should convey what’s important effortlessly for your audience. Put these tools to best use!
The world of fashion knows this trick, it knows how to make a statement, tap into the audience’s self-interest, and amplify that interest. It knows that for most people, the number one person is ME.
In a world of increasing information and expanding choices with decreasing time, the natural tendency is to tune it all out – unless a new sensation is rich and fascinating, and especially if it connects to genuine needs. No one really wants to despoil the planet. The key to behavior change is removing barriers to action. Communication, the transfer of emotion coupled with great facts and logic, connecting with your tribe – these are first steps in that journey.
Green Living Forever 